Achieved a 150% Rise in Consultations with Local SEO

Florida Orthodontics Center

Discover how optimizing Google Maps, citations, and location-focused landing pages helped this orthodontic practice dominate local search and attract more patients.

Client Overview

Florida Orthodontics Center is a trusted provider of orthodontic care, offering treatments such as braces, Invisalign, and corrective orthodontics to patients across their community. Their in-office experience was excellent, but their online presence wasn’t bringing in enough local patients. Competing orthodontic practices were showing up in the Google Map Pack, while this clinic struggled to appear in top results.

With more patients searching “orthodontist near me” or “braces in Florida” online, the lack of visibility in local search meant missed opportunities. The client wanted to grow consultations by becoming more visible in Google Maps and local search results.

The Challenge

Challenge 1

Weak local search rankings: Competitors consistently outranked them in the local Map Pack.

Challenge 2

Inconsistent citations: Business information varied across directories, reducing trust signals to Google.

Challenge 3

Unoptimized Google Business Profile: Their profile was incomplete, lacked photos, and wasn’t using keywords strategically.

Challenge 4

No location-specific landing pages: Their website did not target local search intent, making it difficult to rank for area-based searches.

Services Provided

To address these challenges, we implemented a tailored Local SEO strategy including:

Google Maps Optimization
Citation Management

Local Landing Page Development

Our Strategy & Solution

Our approach was carefully structured to maximize results:

1. Google Business Profile Optimization

We fully optimized the clinic’s Google Business Profile by:
Adding accurate business details, services, and categories.
Uploading professional photos and videos of the practice.
Writing keyword-rich descriptions focused on orthodontic treatments.
Encouraging patient reviews to boost trust and local authority.

2. Citation Cleanup and Management

We audited and corrected inconsistent listings across 50+ local directories, ensuring the practice’s NAP (Name, Address, Phone Number) matched perfectly across platforms. This gave Google consistent trust signals.

3. Local Landing Pages

We built location-focused landing pages optimized for terms like “Florida orthodontist” and “Invisalign in Florida.” These pages gave the practice a competitive edge by targeting searchers in their exact service area.

Implementation Process

Audit and Planning

Reviewed existing rankings, citations, and website performance.
Identified gaps in their Google Business Profile.

Website Redesign

Updated and optimized Google Maps listing.
Cleaned up and built high-quality local citations.
Created new local landing pages with strong CTAs.

Growth and Monitoring

Encouraged and responded to patient reviews.
Monitored local rankings and traffic growth monthly.
Adjusted strategies to maintain consistent top 3 Map Pack rankings.

Result Achieved

In just a few months, Florida Orthodontics Center experienced measurable improvements:

Ranked consistently in the Top 3 Google Map Pack for major orthodontic keywords.
150% increase in patient consultations directly from local search.
Surge in calls and direction requests from Google Maps.
Improved trust and authority through high-quality patient reviews.

Before vs After Snapshot

Metric	Before	After 6 Months
Local Map Pack Ranking	Not in Top 10	Consistently Top 3
Monthly Consultations	Low	+150% Increase
Website Local Traffic	Limited	Significant Growth
Google Business Profile	Incomplete, few reviews	Fully optimized, 100+ reviews

Key Takeaways

Local SEO matters: Without citations and Google Maps optimization, practices miss valuable nearby patients.
Patient reviews build authority: Consistent positive feedback boosted both rankings and conversions.
Location-specific landing pages drive intent-based traffic: These pages captured patients actively searching for orthodontic services in Florida.

Client Testimonial