Boosted Website Traffic by 180%

Chicago Pediatric Dentistry Group

Discover how building parent-focused content and improving site structure helped this pediatric dental group become the go-to choice for families in Chicago.

Client Overview

Chicago Pediatric Dentistry Group is a trusted children’s dental practice dedicated to providing comprehensive oral care for kids, from toddlers to teens. Their in-office experience was warm and welcoming, with a team highly trained in pediatric dentistry.

However, despite their reputation in the community, the practice faced a major problem: parents couldn’t find them online. Competing dental groups were dominating Google search results, while this clinic’s website had minimal visibility.

With more parents searching phrases like “pediatric dentist near me” and “kids’ dentist in Chicago” online, the lack of search engine visibility meant countless missed opportunities to connect with families who needed their services.

The Chalenge

Challenge 1

Poor visibility in search results: Their website wasn’t ranking for critical terms like “Chicago pediatric dentist”.

Challenge 2

Outdated site structure: Navigation was confusing, and important services were buried.

Challenge 3

No content marketing strategy: Parents had questions, but the site had no blog or resources answering them.

Challenge 4

Low authority: Competitors with active blogs and optimized websites were consistently outranking them.

Services Provided

To address these challenges, we implemented a combined Dental SEO and Content Marketing strategy, including:

Website Structure Optimization
Parent-Focused Blog Content Creation
On-Page SEO Improvements (meta tags, headers, keyword integration)
Internal Linking Strategy

Our Strategy & Solution

Our approach involved tackling both visibility and credibility simultaneously:

1. Parent-Focused Content Marketing

We created a blog hub that addressed common parent concerns and search queries, such as:
How to prepare your child for their first dental visit.
Signs your child may need early orthodontic care.
Best tips to prevent cavities in kids.

2. Website Structure Improvements

We restructured the website to: Simplify navigation with clear categories for treatments and age groups.
Build optimized landing pages for high-value services (e.g., preventive care, emergency dental visits, orthodontics for kids).
Add strong CTAs to guide parents toward booking an appointment.

3. On-Page SEO Optimization

We improved sitewide SEO by:
Writing keyword-rich meta titles and descriptions.
Optimizing headers and content for both readability and search engines.
Adding internal links from blog posts to service pages.

Implementation Process

Audit & Research

Analyzed competitor websites and search rankings.
Identified high-volume keywords relevant to Chicago parents.
Mapped content gaps and opportunities.

Content & SEO Execution

Published weekly blog posts answering parent-focused questions.
Restructured the site for better user experience and SEO.
Implemented keyword optimization across all pages.

Growth & Monitoring

Tracked organic traffic growth monthly.
Monitored keyword rankings for competitive pediatric dental terms.
Adjusted strategy based on search trends and seasonal needs (e.g., back-to-school dental checkups).

Continuous Optimization

Monitored rankings weekly.
Adjusted keyword focus based on competitor movements.
Continued to respond to patient reviews.

Results Achieved

Within six months, the practice achieved:

180% increase in organic website traffic.
Monthly patient flow growth as parents discovered the clinic online.
Higher keyword rankings for searches like “Chicago pediatric dentist” and “children’s dentist near me.”
Improved authority and trust with valuable, parent-centered content.

Before vs After Snapshot

Metric	Before	After 6 Months
Organic Website Traffic	Very Low	+180% Growth
Monthly New Patient Flow	Inconsistent	Steady Growth
Keyword Rankings	Not in Top 20	Top 5 for core terms
Content & Resources	None	Full Parent Blog Hub

Key Takeaways

Content matters: Parents want answers online. A blog strategy captured their attention and trust.
Site structure impacts results: A clean, well-organized site improved both usability and rankings.
SEO is an investment: Consistent optimization built long-term visibility and patient growth.

Client Testimonial