Achieved a 300% Increase in Appointment Bookings

Seattle Dental Surgery Specialists

See how building a mobile-friendly website and optimized landing pages transformed an outdated online presence into a patient-generating platform.

Client Overview

Seattle Dental Surgery Specialists is a leading practice offering advanced oral and maxillofacial surgery services, including dental implants, wisdom teeth removal, and corrective jaw procedures. Known for their surgical expertise and compassionate care, they were trusted by patients who received in-office treatment.

But online, it was a different story. Their outdated website was difficult to navigate, not mobile-friendly, and failed to convert visitors into patients. Competitors with modern, optimized websites were capturing the majority of online traffic and new patient appointments.

The Chalenge

Challenge 1

Outdated Website Design: The site was not mobile-responsive and looked unprofessional.

Challenge 2

Low Conversion Rates: Visitors struggled to find services and book consultations.

Challenge 3

No SEO Structure: Pages weren’t optimized for high-value surgical keywords.

Challenge 4

Poor User Experience: Navigation was confusing, and patients couldn’t easily access information.

Services Provided

To overcome these challenges, we implemented a Website Development +Dental SEO strategy:

Custom, Mobile-Friendly Website Development
SEO-Optimized Landing Pages
Improved Site Navigation and User Experience
On-Page SEO and Internal Linking

Our Strategy & Solution

Our approach involved tackling both visibility and credibility simultaneously:

1. Modern Website Development

We designed and launched a professional, responsive website that:
Worked seamlessly on mobile, tablet, and desktop devices.
Included a clean, modern look that reflected the clinic’s reputation.
Featured simple navigation to guide patients quickly to key services.

2. SEO Landing Pages

We built and optimized service-specific landing pages for high-value treatments such as:
Dental Implants in Seattle
Wisdom Teeth Removal Specialists
Corrective Jaw Surgery
Each page was designed to rank for search terms like “oral surgeon Seattle” while providing detailed, patient-friendly content.

3. Conversion-Focused Features

We improved patient booking flow by:
Adding prominent “Book an Appointment” call-to-actions across all pages.
Embedding online forms and click-to-call buttons for instant scheduling.
Showcasing patient testimonials and case results for trust-building.

Implementation Process

Research & Planning

Conducted a full audit of the old site’s weaknesses.
Researched competitor sites and keyword opportunities.
Designed a sitemap focused on user flow and SEO.

Development & SEO Execution

Built a custom, mobile-friendly website.
Launched SEO-optimized landing pages for surgical services.
Implemented clear CTAs and appointment booking features.

Testing & Optimization

Tested mobile responsiveness and load speed.
Monitored keyword rankings and organic traffic growth.
Adjusted content and layout for improved conversions.

Results Achieved

Within just six months of launching the new website, the practice saw:

300% increase in appointment bookings directly from the site.
Higher search visibility for critical surgical keywords.
Improved user engagement with longer visit times and lower bounce rates.
Professional brand presence online that matched the quality of their in-office care.

Before vs After Snapshot

Metric	Before	After 6 Months
Website Design	Outdated, Not Mobile-Friendly	Modern, Responsive, Professional
Appointment Bookings	Low & Inconsistent	+300% Growth
SEO Visibility	Minimal	Page 1 Rankings for Surgical Services
User Experience	Confusing, Poor Navigation	Streamlined, Patient-Friendly

Key Takeaways

A modern website matters: Patients judge your practice by your online presence.
SEO landing pages drive visibility: Optimized pages for key services put the clinic on Page 1.
Conversions improve with usability: Clear CTAs and booking tools turned visitors into patients.

Client Testimonial