Increased Revenue by 40%
Boston Advanced Dentistry Center
Discover how optimizing high-value cosmetic keywords and running targeted ad campaigns helped this dental practice compete against larger competitors and attract premium patients.
Client Overview
Boston Advanced Dentistry Center is a modern dental practice specializing in cosmetic treatments such as veneers, teeth whitening, and smile makeovers. Their in-office care was exceptional, but their biggest challenge was standing out in a crowded market dominated by larger, heavily funded competitors.
Despite offering top-quality services, the clinic struggled to attract new cosmetic patients online. Bigger practices consistently outranked them on Google and outspent them in advertising. The practice needed a way to get visibility, attract patients searching for cosmetic treatments, and ensure a steady flow of high-value appointments.
The Chalenge
Challenge 1
Strong competition: Larger practices dominated both organic and paid search.
Challenge 2
Poor keyword rankings: They weren’t visible for high-intent searches like “veneers in Boston”.
Challenge 3
Low ROI on marketing spend: Their previous campaigns failed to generate consistent returns.
Challenge 4
Missed opportunities: Many prospective patients searching online were choosing competitors instead.
Services Provided
To overcome these challenges, we implemented a combined Dental SEO and PPC strategy, including:
- Cosmetic Dentistry Keyword Optimization
- Paid Search Campaign Management (Google Ads)
- Landing Page Optimization for Veneers & Whitening
- Conversion Tracking and ROI Analysis
Our Strategy & Solution
Our approach involved tackling both visibility and credibility simultaneously:
1. SEO Optimization for Cosmetic Keywords
We researched and optimized for high-value, intent-driven terms such as:
“Veneers in Boston”
“Cosmetic dentist near me”
“Professional teeth whitening Boston”
By building optimized service pages and improving on-page SEO (meta titles, headers, and internal linking), the practice began to rank higher for searches from patients actively looking for cosmetic services.
2. Targeted PPC Campaigns
We launched and managed a series of paid ad campaigns that:
Focused on veneers, whitening, and other high-margin treatments.
Used long-tail keywords to attract motivated patients while reducing wasted ad spend.
Directed clicks to tailored landing pages with clear CTAs for booking consultations.
3. Conversion-Driven Landing Pages
Dedicated landing pages were created for cosmetic services with:
Patient testimonials and before/after photos.
Strong CTAs like “Book Your Veneer Consultation Today.”
Optimized layouts that improved appointment conversions.
Implementation Process
Research & Audit
- Analyzed competitor rankings and ad strategies.
- Identified gaps in organic and paid search visibility.
- Researched cosmetic dentistry keyword trends in Boston.
Execution
- Optimized the website with keyword-rich content.
- Built PPC campaigns targeting cosmetic services.
- Designed high-converting landing pages for veneers and whitening.
Monitoring & Optimization
- Tracked ROI with conversion monitoring tools.
- Adjusted campaigns for cost efficiency and higher CTR.
- Updated SEO and content strategy based on ranking performance.
Results Achieved
Within six months, Boston Advanced Dentistry Center experienced measurable growth:
- 40% increase in overall revenue, driven by cosmetic treatments.
- Consistent Page 1 rankings for veneers and whitening searches.
- Improved PPC ROI, with more conversions at lower cost per lead.
- Steady flow of high-value patients seeking premium dental services.
Before vs After Snapshot
Metric | Before | After 6 Months |
Revenue from Cosmetic Patients | Flat | +40% Growth |
Keyword Rankings | Not in Top 20 | Page 1 for Veneers & Whitening |
PPC ROI | Low | High, Consistent Returns |
Patient Appointments | Inconsistent | Steady Growth |
Key Takeaways
- Targeting high-value services pays off: Veneers and whitening drove significant revenue growth.
- SEO + PPC works better together: A combined strategy beat larger competitors.
- Conversion-focused landing pages matter: They turned traffic into paying patients.
Client Testimonial
Boston Advanced Dentistry Center
“We were struggling to compete with bigger practices, even though our services were just as good—if not better. DentistSEO.Expert helped us rank for the right searches and run ads that actually worked. The increase in new cosmetic patients has been incredible, and the revenue boost has exceeded our expectations.”