From Silent Social Channels to 3x Growth
Miami Smile Makeover Clinic
See how our digital marketing and virtual assistance services transformed a struggling clinic’s social media into a patient-generating machine with 80+ new consultations in just three months.
Client Overview
Miami Smile Makeover Clinic is a cosmetic dentistry practice specializing in advanced smile transformations. While they had an excellent reputation with existing patients, their social media presence was weak and leads from digital channels were being ignored or delayed.
In today’s market, where patients rely heavily on Facebook and Instagram to research cosmetic services, this gap meant the clinic was missing out on high-value opportunities. They needed a structured digital marketing plan and a system to handle incoming leads effectively.
The Chalenge
Challenge 1
Low engagement and visibility on Instagram and Facebook.
Challenge 2
No structured ad campaigns to attract new patients.
Challenge 3
Inquiries through social platforms were not being tracked or answered quickly.
Challenge 4
Competitors in Miami were running aggressive social media promotions and capturing market share.
Services Provided
To address these challenges, we built a strategy combining Digital Marketing and Virtual Assistance
, including:
- Digital Marketing Campaigns – Targeted Facebook and Instagram advertising designed to reach patients actively interested in cosmetic dental services.
- Virtual Assistance (VA) Support – A dedicated support system to respond to inquiries, manage appointment requests, and ensure no lead went unaddressed.
Our Strategy & Solution
Our approach involved tackling both visibility and credibility simultaneously:
1. Social Media Audit & Competitive Research
We analyzed their existing social profiles, identified content gaps, and studied competitor campaigns running in the Miami market.
2. Targeted Social Campaigns
We launched ad campaigns showcasing before-and-after results, smile transformation stories, and special cosmetic dentistry offers. These campaigns were optimized for local Miami audiences with strong interest in smile makeovers.
3. Engaging Content Development
Created a consistent posting strategy with high-quality visuals, patient testimonials, and educational content to boost credibility and trust.
4. Lead Management with Virtual Assistance
We introduced a dedicated VA who managed all incoming messages, comments, and ad-generated leads in real time—converting interest into confirmed consultations.
5. Ongoing Optimization
Campaigns were continuously monitored and adjusted to maximize ROI, ensuring ad spend turned into measurable patient growth.
Implementation Process
Foundation Setup
- Social media audit and profile optimization.
- Defined target audience personas.
- Created campaign calendar.
Campaign Launch & VA Integration
- Launched Instagram and Facebook ad campaigns.
- Introduced VA to handle inbound leads and inquiries.
- Began publishing consistent, branded content.
Scale & Optimize
- Refined campaigns for the best-performing demographics.
- Increased ad spend on high-performing creatives.
- Implemented reporting and tracking for leads and booked consultations.
Results Achieved
Within three months, the transformation was clear:
- 3x social media followers with higher engagement.
- 80+ new cosmetic consultations booked through campaigns.
- Improved reputation as a trusted and modern cosmetic dentistry clinic in Miami.
- Increased efficiency with faster lead handling and better patient communication.
Before vs After Snapshot
Metric | Before | After 3 Months |
Social Media Followers | Low | 3x Growth |
New Consultations | Minimal | 80+ Booked |
Lead Response Time | Delayed | Real-Time with VA |
Patient Engagement | Weak | Strong, Consistent |
Key Takeaways
- Social media is a growth driver: A strong Instagram and Facebook presence can directly bring in patients.
- Speed matters: Real-time lead handling with virtual assistance prevents lost opportunities.
- Consistent marketing pays off: Structured campaigns and optimized content deliver measurable results.
Client Testimonial
Miami Smile Makeover Clinic
“We always believed in the quality of our smile makeovers, but no one online was seeing it. After working with DentistSEO.Expert, our Instagram and Facebook took off, and the VA support ensured every lead turned into a patient. In just a few months, we’ve seen more new consultations than ever before.”