Doubled Leads and Reached Page 1 Rankings

Arizona Cosmetic Dentistry Studio

Learn how targeted keyword campaigns and social media promotion helped this Phoenix-based cosmetic dentistry studio stand out in a highly competitive market.

Client Overview

Arizona Cosmetic Dentistry Studio is a premier dental practice in Phoenix specializing in advanced cosmetic treatments, including veneers, teeth whitening, and smile makeovers. With a reputation for delivering beautiful results and personalized care, they were well-regarded by patients who visited their office.

However, the studio struggled with online visibility. In a competitive Phoenix market, potential patients searching for “cosmetic dentist near me” or “teeth whitening in Phoenix” were finding competitors instead. Despite offering top-quality services, the studio was missing opportunities to connect with new patients.

The Chalenge

Challenge 1

Lost visibility in local search results: Competitors dominated Page 1 for high-value.

Challenge 2

Low lead generation: Paid ads and digital campaigns were inconsistent and underperforming.

Challenge 3

Limited online reach: Social media presence was minimal, & brand awareness in the digital space.

Challenge 4

No clear keyword strategy: Campaigns were not optimized for long-tail, patient-focused search terms.

Services Provided

To address these issues, we implemented a focused PPC and Digital Marketing strategy that included:

Keyword Research and Competitive Analysis
Targeted Google Ads Campaigns
Social Media Advertising and Promotion
Optimized Landing Pages for Conversions

Our Strategy & Solution

Our approach involved tackling both visibility and credibility simultaneously:

1. Long-Tail Keyword PPC Campaigns

We developed targeted ad campaigns around high-intent, patient-focused search terms such as:
“Best cosmetic dentist in Phoenix”
“Affordable veneers in Arizona”
“Teeth whitening near me Phoenix”
These keywords connected the studio with patients actively searching for cosmetic dental services.

2. Social Media Promotion

We launched strategic campaigns on platforms like Facebook and Instagram to:
Showcase real patient smile transformations.
Highlight popular services such as veneers and whitening.
Build trust and engagement with Phoenix audiences.

3. Optimized Landing Pages

We designed landing pages to improve conversions by:
Showcasing before-and-after photos.
Using strong call-to-actions like “Book Your Consultation Today.”
Including testimonials and patient success stories.

Implementation Process

Research & Setup

Conducted competitor analysis in the Phoenix cosmetic dentistry market.
Built a long-tail keyword list for PPC targeting.
Designed ad creatives aligned with patient needs.

Campaign Execution

Launched Google Ads and Facebook Ads campaigns.
Created optimized landing pages with service-specific content.
Set up conversion tracking for accurate performance monitoring.

Ongoing Optimization

Adjusted bids and targeting based on performance.
A/B tested ad copy and landing page layouts.
Expanded campaigns to include seasonal services (e.g., wedding season smile makeovers).

Results Achieved

Within six months, the practice experienced:

100% increase in leads generated from digital campaigns.
Page 1 rankings for competitive cosmetic dentistry search terms.
Stronger brand visibility across Phoenix through social media engagement.
Consistent monthly patient growth driven by optimized campaigns.

Before vs After Snapshot

Metric	Before	After 6 Months
Website Visibility	Low	Page 1 Rankings
Monthly Leads	Inconsistent	Doubled
Social Media Presence	Minimal	Active & Engaging
Paid Campaign ROI	Weak	Strong, Cost-Effective

Key Takeaways

Targeted PPC works: Long-tail keywords helped attract high-intent patients ready to book.
Social media builds trust: Showcasing real results created stronger engagement.
Conversion-optimized landing pages matter: Clear calls-to-action turned clicks into consultations.

Client Testimonial