Boosted Urgent Patient Calls by 220%

Denver Emergency Dental Care

Discover how ranking #1 for emergency searches and running targeted ad campaigns helped this practice become Denver’s go-to clinic for urgent dental needs.

Client Overview

Denver Emergency Dental Care is a trusted provider of urgent dental services, offering treatments for toothaches, broken teeth, infections, and other after-hours dental emergencies. While the practice provided life-saving care for patients in crisis, they faced one major issue: patients couldn’t find them online during urgent situations.

Competitors with stronger local search visibility were capturing patients searching “emergency dentist near me” or “24/7 dentist in Denver.” Without a clear online presence and targeted advertising, the practice was missing hundreds of potential urgent cases every month.

The Chalenge

Challenge 1

Low search visibility: They didn’t appear for top emergency-related searches in Denver.

Challenge 2

Missed after-hours leads: Patients searching late at night weren’t finding their services.

Challenge 3

High competition: Local competitors dominated both Google Maps and paid ads.

Challenge 4

Urgent intent gap: Their website wasn’t optimized for high-intent emergency search queries.

Services Provided

To address these challenges, we built a strategy combining Local SEO and PPC, including:

Emergency Keyword Optimization
Google Maps and Local SEO Enhancements
Geo-Targeted PPC Campaigns
Dedicated Emergency Landing Page Development

Our Strategy & Solution

Our approach involved tackling both visibility and credibility simultaneously:

1. Emergency Keyword SEO

We optimized their website and landing pages for urgent terms such as:
“Emergency dentist Denver”
“24 hour dentist near me”
“Urgent dental care Denver”
This ensured visibility for patients actively searching in critical situations.

2. Google Maps Optimization

We improved their Google Business Profile by:
Adding emergency service details and operating hours.
Uploading photos to showcase the clinic’s readiness.
Gathering patient reviews emphasizing quick, reliable care.

3. Geo-Targeted PPC Campaigns

We launched paid ads focused on high-intent, location-based searches. Ads highlighted 24/7 availability and directed patients straight to a click-to-call option.

4. Emergency Landing Pages

Dedicated landing pages were created with:
Clear CTAs like “Call Now for Immediate Care.”
Directions, hours, and fast appointment booking options.
Optimized layouts for mobile users searching in urgent situations.

Implementation Process

Research & Planning

Competitor analysis of emergency dentists in Denver.
Keyword research on urgent and after-hours search trends.
Development of a dual Local SEO + PPC action plan.

Execution

On-page SEO for emergency-related terms.
Google Maps and directory listing optimization.
Launch of geo-targeted PPC campaigns.
Build of conversion-focused emergency landing pages.

Growth & Monitoring

Ongoing review of search rankings and ad performance.
Adjustments to PPC targeting for efficiency.
Monthly reporting to track urgent call volume and conversions.

Results Achieved

#1 ranking for “Emergency Dentist Denver.”
220% increase in urgent calls within six months.
Surge in after-hours patient inquiries from both SEO and PPC.
Improved trust and authority through positive online reviews.

Before vs After Snapshot

Metric	Before	After 6 Months
Google Ranking (Emergency Searches)	Not in Top 10	#1 for “Emergency Dentist Denver”
Urgent Calls	Limited	+220% Growth
After-Hours Leads	Inconsistent	Steady Flow
Google Business Profile	Unoptimized	Fully Optimized, High Reviews

Key Takeaways

Emergency keywords matter: Optimizing for urgent intent searches connects patients in real need.
Geo-targeted PPC delivers: Ads captured patients in Denver at the exact time of need.
Local SEO builds trust: Reviews, Maps, and consistent listings boosted authority and visibility.

Client Testimonial