Tripled Patient Bookings in Just Four Months

Texas Family Dental Clinic

Discover how our combination of PPC management and a website redesign helped a Texas dental practice maximize ad spend, boost conversions, and achieve consistent growth.

Client Overview

This Texas-based family dental practice had built a strong reputation in their community for quality care, friendly service, and comprehensive treatment options for patients of all ages. However, despite investing in Google Ads and other online advertising, they were not seeing the expected return.

They had a good budget, but the campaigns lacked strategy and proper optimization. Even when ads generated clicks, the outdated website failed to convert visitors into booked appointments. The client wanted a better return on investment, higher call volume, and more patient bookings from their marketing efforts.

The Chalenge

Challenge 1

Money was being spent on ads but producing few results.

Challenge 2

Their website had outdated design, poor usability, and lacked clear calls-to-action.

Challenge 3

Landing pages were not optimized for conversions.

Challenge 4

No tracking or reporting was in place to measure ad effectiveness.

Challenge 5

Competitors with smarter ad strategies and better websites were winning over patients.

Challenge 6

Weak online presence compared to competitors with aggressive PPC campaigns.

Services Provided

To address these issues, we implemented two primary services:

This combination allowed us to ensure that every dollar spent on ads was backed by a fast, mobile-friendly, and conversion-focused website.

Our Strategy & Solution

Our approach was carefully structured to maximize results:

1. In-Depth PPC Audit

We began with a detailed audit of the client’s existing Google Ads campaigns.
This revealed:
Wasted ad spend on irrelevant keywords.
Lack of geographic targeting.
Generic ad copy that did not stand out.
No proper tracking of leads or conversions.

2. Campaign Restructuring

We completely rebuilt their campaigns with a focus on high-intent keywords like “family dentist near me,” “emergency dentist Texas,” and “affordable family dental care.”
Geo-targeting was adjusted to focus only on the client’s service area.
Ad groups were split by service (cleanings, emergency, cosmetic, pediatric).
New compelling ad copy was written with strong calls-to-action.

3. Website Redesign for Conversions

Since ads are only as good as the landing pages they lead to, we redesigned the website with:
A modern, mobile-first layout.
Clear booking buttons and calls-to-action on every page.
Dedicated landing pages for PPC campaigns.
Faster loading speed and simplified navigation.

4. Conversion Tracking & Analytics

We set up proper tracking so that every phone call, form submission, and booked appointment could be traced back to specific ad campaigns. This ensured the client had full visibility on ROI.

Implementation Process

PPC Audit & Setup

Stopped underperforming campaigns.
Researched keywords with strong commercial intent.
Built high-performing ad groups.

Website Redesign

Implemented a professional, patient-friendly design.
Created PPC-focused landing pages.
Added trust signals such as testimonials and service highlights.

Optimization & Growth

Monitored campaign performance weekly.
Adjusted bids to maximize budget efficiency.
A/B tested ad copy and landing pages.

Result Achieved

In just four months, the practice saw dramatic improvements:

Tripled patient bookings compared to the previous quarter.
Conversion rate increased by 150%.
Cost per lead was cut nearly in half.
Phone calls and form submissions surged.
Google Ads Quality Score improved, reducing CPC (cost per click).

Before vs After Snapshot

Metric	Before	After 4 Months
Monthly Bookings	Low	Tripled
Conversion Rate	4%	10%+
Cost per Lead	High	-45%
Google Ads ROI	Poor	Strong Positive
Website Speed	Slow	Optimized

Key Takeaways

Ad spend must be strategic. Simply running ads without proper targeting wastes budget.
A conversion-focused website is critical. Ads drive traffic, but the website converts it.
Tracking provides clarity. With analytics in place, every dollar spent could be justified with measurable results.

Client Testimonial

Texas Family Dental Practice

“We were spending money on ads for months but barely saw new patients. DentistSEO.Expert not only fixed our Google Ads but also gave us a new website that patients love. Within weeks, we noticed more calls, and within months our bookings tripled. They truly delivered on their promise.”

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